FRCTN (pronounced: fraction) is the brainchild of founding partners Ante Ossianson and
Carl Martinsson. The store based out of Gothenburg, Sweden is the result of months of planning and hard work. We are determined to offer the european market unique and sought after segments the we feel have been overlooked in the past.
FRCTN represents the finest in contemporary streetwear and strives to offer and collaborate with the best brands on the market. Our focus is to become a force to be reckoned with on the european streetwear scene. It is time to get the best brands out there recognition and customers that they deserve, it is time to make this global - erasing geographical borders and making the world our customerbase.
FRCTN will combine international brands that have been slept on in Europe together with domestic brands that deserve a broader audience to truly represent a wide spectrum of this beautiful chaos that is todays streetwear scene. The reason behind our name is also the explanation to what we are: FRCTN – A part of the whole.
With years of experience behind us and strong collaborations in the pipeline, we are already more than half way towards our goal, and there are no plans on slowing down.
Skanstorget 3
411 22 Gothenburg
Tuesday-Friday: 12.00 - 18.00
Saturday: 12.00 - 16.00
Mondays and Sundays: Closed
Phone. +46 31 788 4550
/Carl Martinsson & Ante Ossianson on behalf of FRCTN